AreaBluetooth Represents the next generation of bluetooth proximity marketing systems, specially developed for the fast and easy deployment of your marketing campaigns and general communications.
AreaBluetooth is a point to point transmission system that relays on the Bluetooth universal protocol.
When a bluetooth enabled device (mobile phone, PDA, computer, etc) enters the coverage area, the systems analyzes if there are available contents for the device and then prompts the user for authorization before sending your campaign media files.
Once the user receives the files, they can re-send and distribute the contents to other devices encouraging a viral marketing behavior.
It is convenient to locate the bluetooth hotspot on places where users can stop long enough to allow the system to make a complete transfer of the media content before the user exits the coverage area. During this time, the system check the user device for a suitable campaign, sends the authorization request to the mobile device and if accepted, transfers the media files.
Keep your media files small to reduce the transfer time and reduce the risk of errors produce by the mobile device leaving the coverage area. Tips on media file types.
Reinforce your Bluetooth Proximity Marketing campaigns with traditional media such as posters and signs to encourage people to turn on their bluetooth device service and accept your media contents. By doing this, you can increase your effectivity by a 25%