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How to boost your Bluetooth marketing campaigns


It is convenient to locate the bluetooth hotspot on places where users can stop long enough to allow the system to make a complete transfer of the media content before the user exits the coverage area. During this time, the system check the user device for a suitable campaign, sends the authorization request to the mobile device and if accepted, transfers the media files.

Keep your media files small to reduce the transfer time and reduce the risk of errors produce by the mobile device leaving the coverage area. Tips on media file types.

Reinforce your Bluetooth Proximity Marketing campaigns with traditional media such as posters and signs to encourage people to turn on their bluetooth device service and accept your media contents. By doing this, you can increase your effectivity by a 25%



Activating Bluetooth Service in your mobile phone


MOTOROLA: MENU > SETTINGS > CONNECTION > BLUETOOTH > SETUP > FIND ME
Make sure your Bluetooth setting is 'ON' or 'VISIBLE'.

NOKIA: MENU > SETTINGS > CONNECTIVITY > BLUETOOTH
Make sure that the Bluetooth setting is 'ON' or 'VISIBLE'. At the main screen you will now see the bluetooth logo.

SAMSUNG: MENU > SETTINGS > CONNECTIVITY > BLUETOOTH > ACTIVATION
Make sure that the Bluetooth setting is 'ON' or 'VISIBLE'. At the main screen you will now see the bluetooth logo.

SONY ERICSSON: MENU > SETTINGS > CONNECTIVITY > BLUETOOTH
Make sure that the Bluetooth setting is 'ON' or 'VISIBLE'. At the main screen you will now see the bluetooth logo.



Recommendations on media file types


Images: These files should have the formats .GIF or .JPG and should not surpass the 25K of file size

Animated images (Animated GIF images): The image size should not exceed 176x176 or 176x144 pixels. These files should have the formats .GIF and should not surpass the 75K of file size

Video Clips: To ensure a clear visualization on devices with low video quality capabilities, these files should have the format .3GP and a resolution of 176 x 144 pixels

Sound / Audio (MP3, ringtones, etc.): It is recommended that these types of contents are in .3GP format to ensure the compatibility with most mobile devices. The length of these contents should not surpass the 4 or 5 minutes.

MIDI files (polyphonic ringtones ): These files should be produced in .MID format and should not exceed 50K of file size.

JAVA Applications (Games, catalogs, etc.): These files should not exceed the 150K of file size.



ADVANTAGES OF USING AREABLUETOOTH

  • The messages are free for the sender and the receiver
  • Independent from the mobile operator company
  • Up to 5 times faster than GPRS connection
  • Non intrusive system. The user must accept the request before the contents are transmitted.
  • The system if fully schedulable and autonomous
  • The software interface is intuitive and multi-language

News

  • 01 de November 2009

    Release of AreaBluetooth Light 2.1

    - Emailing reports function
    - New registration Method
    - Several fixes
    - etc.
  • May 14 2009

    New Web Site on-line!

  • April 20 2009

    Release of AreaBluetooth Light 2.0

    - MultiDrivers Support Microsoft, Toshiba, WidComm and BlueSoleil
    - Events monitor
    - and more more more.
  • February 22 2009

    Release of AreaBluetooth Light 1.9

    - New features added BlackList & WhiteList.
  • December 04 2008

    Release of AreaBluetooth Light 1.8

    - Adds the option to define and set a password to access the application
    - Adds the option to updated automatically the devise list
    - Option to check for updates at startup
    - Improved compatibility with 3G LG type M devicess.

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